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Hi, I'm James

I'm designer / developer / entrepreneur type living and working in London. I am co-founder and director of Animade, a London-based animation studio, and Boords, an online tool which makes storyboarding simple. I founded and run both companies with my business partner and all around good egg Tom Judd.

The goal of this site is to share lessons learned starting, running and growing a small creative business. I hope they'll be useful to you, and maybe save you a couple of the pitfalls I've stumbled into.

Recent writing
Why we deleted 70% of our portfolio

Six years into running Animade, we permanently removed around two-thirds of the projects from our website. But why did we need to do something so drastic?

Paralysed by analytics? Use a spreadsheet

If you want make better decisions with usage information, make a spreadsheet instead of using complex analytics reporting.

Middleman & Ulysses – My perfect writing setup

How I use Middleman & Ulysses to stay focussed on writing

How to tackle a task you've been avoiding

The process I run through to try and get a long-standing task off my todo list.

Losing the remote – 3 things I learned building a distributed team from scratch

How we wasted 1,000 qualified job applicants time in 48 hours, and what we learned from the experience.

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© 2014-2018 James Chambers
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